Point S may be the world’s leading tyre dealer and maintenance network, but despite its worldwide success, they had rather humble beginnings at the start. The company was formed in the early 1970s when a conglomerate of tyre dealers and business entrepreneurs in Lyon, France formed an association.
Their goal; to promote a brand image for tyre professionals and specialists to consumers. With the intention of unifying the same trade name and identity, 114 members of the association came together in 1971 and formed what we now know today as Point S.
Today, their international network spans across 43 countries, with 5500 points of sale and 2,900 independent dealers. Through the numerous dealers under the Point S umbrella, they have attained sales figures of approximately 18 million tyres sold per year. The brand even has their very own range of Point S tyres.
Point S came into Singapore in 2017, setting up the regional Representative office here to conduct feasibility studies within Asia. After a two-year period, Point S finally launched in the Asian market in 2019, entering Malaysia, China, and Singapore within the same year.
Locally, BCC Automotive partnered up with Point S to form the very first Point S service centre here, and they’ve been on a roll ever since. Like Point S, BCC’s story shares similarly modest roots as their French counterpart. The first Point S service centre in Singapore started out as BCC Automotive, formerly called Billy CarCare Centre. BCC operated out of a Mobil Service station in the 1970s, before branching out and expanding to become Renault’s authorized aftersales service centre for almost a decade.
With the skillset and know-how that BCC has accumulated over the years with Renault, BCC Automotive sought out to work on other French brands such as Peugeot and Citroen, eventually becoming known as the local French car specialist. It didn’t take long before they began extending their services to include other continental brands like Volkswagen, Audi, Mercedes, BMW, Jaguar. The list goes on.
Today, Point S is a professional continental car specialist workshop with three outlets in Singapore; Their headquarters in Sin Ming, an outlet at Old Toh Tuck Road and Paya Lebar Road. All combined, Point S has 26 service bays with over than 30 dedicated and well-trained staff members to ensure customers get the highest possible standard of service, with the aim of fostering long term relationships with clients.
In addition to their stellar sales ethic, they pride themselves on ensuring cleanliness in their workshops, as well as providing honest and transparent service for their customers. All outlets are equipped with specialist tools and proprietary diagnostic equipment for continental vehicles to ensure absolute accuracy in their work. As a testament to Point S’s specialisation in continental cars, they provide servicing packages for Mercedes-Benz vehicle owners with genuine Mercedes synthetic engine oil and genuine oil filters, as well as BMW Servicing packages with premium engine oil and genuine BMW oil filters.
Given their extensive repertoire, it’s no surprise that Point S is an approved workshop for AAS (Automobile Association of Singapore) workshop and a proud member of the Singapore Motor Workshop Association (SMWA). Other notable accomplishments and projects include being SgCarMart’s Warranty Programme Vehicle Evaluation Workshop. They are also the authorised workshop for QBE Insurance’s Asia Care Warranty Programme and they are the authorised installer for SHELL’s Telematics devices for logistics and fleet management services.
Good business ethics aren’t all that Point S is doing, they’ve even gone out of their way to extend a hand in support and appreciation of local healthcare staff. In light of the COVID-19 pandemic, Point S provides complimentary vehicle pickup and delivery for medical personnel when they service their cars, as well as a free disinfecting services for their cars.
While the pandemic may have hampered the pre-existing expansion plans that Point S had, they’ve managed to maintain their regional presence, with new plans to open expand the local Point S network to 20 outlets in the next five years. In time to come, and with the global combined efforts of the Point S development group, the brand will continue to thrive and prosper.