Almost every motoring enthusiast would have heard of the Specialty Equipment Market Association (SEMA) show. Held annually in Las Vegas, the enormous trade show is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. With the growing popularity of car tuning, the public still can get their yearly gassing with the SEMA show’s non trade-related exhibitions.
The show variety includes almost everything related to motoring – restyling accessories, automotive organizers to engine parts, restoration supplies, street-rod components and safety enhancements.
The core of the show is about the education and networking seminars, special events and interactive experiences. This year, The Quad, powered by SEMA Education offered a space for attendees to learn about careers, professional development, student programs, search for jobs and obtain career resources.
The New Products Showcase is the most visited destination at the SEMA Show for buyers and media. With the latest products to hit the aftermarket segment, free scanning tools were available to help connect buyers with products and exhibiting companies..
More than aftermarket parts and services, the show featured other automotive events such as the Hoonigan display, featuring Hoonigan cast and vehicles, along with gaming battles on twin simulators, the infamous Scumbug Guild in the BFGoodrich Garage and performances like burnouts and donuts.
Polaris invited show attendees to hop into the passenger seat of the Slingshot, with a professional driver providing a joyride through a drift course. The Slingshot is a three-wheeled roadster powered by a GM Ecotec 2.4L DOHC four-cylinder engine and delivers 173 hp by way of a five-speed manual transmission.
Continental provided attendees with a chance to feel the performance of their newest sport tires with a drifting demonstration. The Continental Tire booth had a live DJ and several show car builds by the hottest car builders.
The Hot Wheels Legends 50th Anniversary Tour, the world’s largest traveling car show, brought 15 outrageous finalists to the SEMA Show, where the winner was inducted into the Hot Wheels Legends Hall of Fame alongside Hot Wheel’s own first street-legal supercar, the HW50.
Extending the action, the OPTIMA Street Car Alley featured more than 80 of OPTIMA Batteries’ Ultimate Street Car Invitational competitors. Spectator tickets to the Ultimate Street Car Invitational will be available at the display, and OPTIMA Ultimate Street Car entrants kicked off the SEMA Cruise, and lead the parade to SEMA Ignited.
Directly following the closing of the SEMA Show on Friday, the SEMA Cruise featured the SEMA Show display vehicles driven out on a public parade, providing an up-close photo opportunity for the public to see the customized rides displayed at trade-only show. The Cruise culminates at SEMA Ignited, the official after-party of the SEMA Show.
The public is welcome to SEMA Ignited, where the spirit of the aftermarket love cumulates with food, entertainment, Formula Drift demonstrations, SEMA Show vehicles and more. This also gave the public a chance to mingle with the people behind some of the biggest names in the industry, a rare opprtunity which keeps them coming back year after year!
The next SEMA Show will be held from 5 to 8 November 2019.
Fresh New Gear Wins
Nearly 3,000 products were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.
The New Product Award Winners are:
Collision Repair & Refinish Product
Engineered New Product
Interior Accessory Product
Mobile Electronics Product
Off-Road/4-Wheel Drive Product
Street Rod/Custom Car Product
Tire and Related Product
Tools & Equipment Product
Van / Pickup / Sport-Utility Product
Wheel and Related Product