Audi’s first brand showcase at Marina Bay Sands is the largest in the region. It was the venue for the launch of the Audi A8, and teased upcoming launches of the Audi A6, A7 Sportback, Q8 and e-tron, the first all-electric SUV from Audi.
Held at the iconic Marina Bay Sands’ Expo & Convention Centre from 10th to 14th October, the Audi Brand Experience Singapore 2018 saw a display spanning more than 8000 square metres of floor space and nearly a hundred cars from the brand. Over the show days, the event saw more than 11,000 attendees. The Experience also went beyond the sunny shores of Singapore, with guests coming from 9 countries to enjoy the experience.
With a focus on electrification, urbanization and mobility at the event, Audi specially flew in the brand new Audi e-tron, fresh from its global premiere in San Francisco. Alongside it were some of the brands’ recent and upcoming launches, namely the Audi A6, A7 Sportback, A8 and Q8.
Jeff Mannering, Managing Director of Audi Singapore, said: “The Audi Brand Experience is the largest event ever undertaken by Audi in the region. It is a clear statement for our brand regarding products available today and our vision of the future. We showcased the new Audi A8, A7 Sportback, A6, Q8 and we previewed the first full electric SUV, the Audi e-tron. Over the event days, we can clearly see that the audience are as excited as we are about what’s coming from Audi.” said Jeff Mannering, Managing Director of Audi Singapore.
A lucky draw was done at the end of the event. Open to all paying ticket holders, the grand prize of a brand new Audi A5 Sportback went to Cheryl Kan. On winning the prize. “The Audi Brand Experience allowed me to learn a lot about the Audi brand as well as to come up close to some amazing concept cars. Winning this prize definitely makes the Experience an unforgettable one for me,” said Cheryl.