Mission: Possible

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Toyota Motor Asia Pacific Pte. Ltd. (TMAP), along with Borneo Motors (Singapore), announced the Asia roll out of Toyota’s first ever global corporate initiative, ‘Start Your Impossible’ (SYI), at a launch event held in Singapore.

More than eighty years ago, Toyota decided to do what many thought was impossible at that time, to go from building weaving looms to building cars. The ‘Start Your Impossible’ initiative marks Toyota’s commitment to transform into a mobility company, supporting the creation of a more inclusive, sustainable and mobile society.

At the SYI launch event, Toyota also announced its regionwide partnership with 12 Olympic and Paralympic aspirants across Asia including athletes from Singapore, Thailand, Indonesia, Malaysia, the Philippines, India, Vietnam and Pakistan.

In Singapore, Toyota, along with its official distributor Borneo Motors (Singapore) Pte. Ltd., has partnered with celebrated athletes, Toh Wei Soong and Joseph Schooling who will be supporting SYI by championing their hero projects of ‘Equality of Opportunity’ and ‘Road Safety’ respectively.

Wei Soong will be one of the motivational speakers that the Singapore Disability Sports Council (SDSC) will be working with in their ongoing school outreach programmes. Toyota is also committed to support the 2018 Standard Chartered Singapore Marathon, proud title sponsor of the Ekiden relay – a category which will see teams of 5 runners share the Marathon distance (42.195km). Toyota will also support the Wheelchair athletes in their quest of the first Marathon Wheelchair title.

Borneo Motors (Singapore) has also entered into a new partnership with the Singapore National Olympic Council (SNOC) and the Singapore National Paralympic Council (SNPC) to be their “Official Mobility Partner” supporting them in their local events including the 2019 Olympic Day and Singapore Sports Awards.

Present at the event, Ms. Jasmmine Wong, Managing Director, Borneo Motors (Singapore) said, “On the Olympics and Paralympics partnership front, we are delighted to support Singapore athletes, Wei Soong and Joseph as they advance towards the Tokyo 2020 Olympic Games and Paralympic Games.”

The Asia regional ‘Start Your Impossible’ launch event in Singapore was supported by the Singapore National Olympic Council and the Singapore National Paralympic Council.


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