Music discovery platform Pandora might not be relevant for Singaporeans, given that most are using Apple Music and Spotify. But the largest music streaming service in the U.S’s acquisition of AdsWizz, the global leader in digital audio ad technology, could indicate more possibilities in terms of global dominance. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities. AdsWizz is one of the few ad tech firms that is completely dedicated to digital audio, serving some of the largest players in the industry.
With digital audio advertising growing 42% year-over-year, according to the IAB, the combined offering of Pandora and AdsWizz will capitalise on this trend, while making it easier for publishers to monetise their inventory, and for advertisers to buy and measure their campaigns. Once fully integrated, advertisers will be able to transact through AdsWizz’s global marketplace across Pandora and other leading audio publishers. Pandora will support the growth of AdsWizz’s core business and invest in technology development that serves all constituents.