Bridgestone: Bringing Cheer To The Elderly

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Against the backdrop of a grey sky on a Saturday morning, Bridgestone Tyre Sales Singapore Pte. Ltd. and Bridgestone Asia Pacific Pte. Ltd. employees gathered at Lee Ah Mooi, home of the aged to contribute to the 110 elderly residents through gardening. The volunteering program is part of the tyre manufacturer’s continuous effort to give back to society in countries that the company operates – a tenent of the company’s global corporate social responsibility commitment, “Our Way To Serve.”

Established in the mid-1960s, Lee Ah Mooi seeks to provide affordable, professional and personalised eldercare services for the sick and needy in Singapore regardless of race, language or religion.

Employees and management planted over 10 species of edible plants and medicinal herbs in Lee Ah Mooi’s gardens. In deciding the type of plants to be planted, the tyre manufacturer and Lee Ah Mooi considered factors including usefulness, maintenance and hardiness. Apart from gardening, Bridgestone employees and their family members sang retro songs and gave out gift bags consisting of medical ointments and medical plasters to bring cheer to the elderly residents.

Michael Tan, Managing Director of Bridgestone Tyre Sales Singapore Pte. Ltd. says, “Volunteering has instilled a greater sense of pride and personal fulfilment across Bridgestone. Between 2016 and 2017 the company committed over 190 hours to the elderly home. Apart from volunteering time and resources to help the less fortunate in society, in line with “Our Way To Serve,” we are also partnering with Singapore Breast Cancer Society to raise awareness of the disease in Singapore.”

For more information on Bridgestone’s community service programs and products, please visit www.bridgestone.com.sg.

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Always finding ways to keep his hands full, Krado loves to tinker with his car whenever he has the free time. Usually ends in tears or a multiple fluid facial.

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