Samsung buys Harman International to beef up car-tech and audio brands

0

Samsung’s unceasing pursuit for perfection continues with yet another acquisition, this time completing the previously announced acquisition of Harman International Industries. Samsung has yet to gain a stable foothold in the car-tech industry. And with this acquisition, Samsung has caught up with Google and Apple. Do not be surprised if you see Samsung-branded thermostats or security cameras in newer cars. Samsung can also leeverage on Harman’s audio expertise by diving into the high-end car audio market, while letting JBL handle more mainstream product lines.

Share.

About Author

Comments are closed.