Bridgestone Unveils Ecopia EP300


According to Bridgestone, drivers who “want it all”  demand low rolling resistance, strong wet grip performance and a long thread life.

The EP300 is positioned as next generation eco-tyre can is said to be able to achieve fuel savings of up to 2 litres per tank compared with conventional tyres. In tests comparing EP300 to the EP200, the newer tyres were able to achieve an additional travelling distance of up to 11.2 km per tank and a superior wet grip performance for a safer drive.

“Most drivers desire a way to achieve better fuel efficiency that translates into fuel savings. However, despite how careful drivers can be on the accelerator, if a vehicle is not equipped with the optimum eco-tyres, achieving good fuel efficiency and economy will be a challenge,” commented Tai Kawasaki, Managing Director of Bridgesone Asia Pacific Technical Center. “With the new ECOPIA EP300, we aim to bring drivers the best possible return from their vehicles while allowing them to do their part for the environment, as lower rolling resistance brings reduced CO2 emissions.”

This new tyre features NanoPro-Tech compound with a new polymer that provides enhanced wet grip due to an increased contact area that grips wet road surfaces with higher frictional force at the micro-level. In addition, the new tread pattern contributes to anti-hydroplaning performance, better handling and reduced noise.

Deeper lug depth on the tyre shoulder is designed to strengthen durability and increase wear resistance. The EP300 features new tread design to better control tyre deformation and provide long lasting tyre life through a uniform wear pattern.

The Ecopia EP300 will be available in 32 different sizes starting from 15- to 18-inches.

For more information, please visit or your local Bridgestone dealers. Here is one of them.


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Always finding ways to keep his hands full, Krado loves to tinker with his car whenever he has the free time. Usually ends in tears or a multiple fluid facial.

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