Yokohama Strengthens Involvement in Motorsports

0

The Yokohama Rubber Co., Ltd. will dissolve its subsidiary, Yokohama Motorsports International Co., Ltd. (YMI), dedicated to motorsports activities effective on June 30, 2017, and transfer the subsidiary’s operations to a new internal Motorsports Department that will be established on May 1.

YMI was established in April 2013 to promote and supervise Yokohama’s motorsports activities, including the development and supply of tires for motor racing competitions. Since its establishment, the subsidiary has contributed to a diverse range of motorsports events by supplying Yokohama tires, including many competitions that have adopted Yokohama tires as their control tire, such as the Japanese Super Formula Championship series, GT Asia, the Sepang 12 Hours endurance race, the All-Japan Formula 3 Championship Series, and the FIA World Touring Car Championship (WTCC), and many other racing series, including Super GT races. Given the Company’s plans to further expand and broaden its motorsports activities around the world, it was decided that an internal organisation would be better able to effectively supervise and coordinate these important activities. Hence, the subsidiary is being dissolved and replaced by an internal organisation, the Motorsports Department.

Yokohama Rubber’s worldwide motorsports activities contribute to the globalisation of the Company’s tire business and greater recognition of the YOKOHAMA brand. It also promotes the growth, development and revitalisation of the motorsports market and the automobile industry as a whole.

Share.

About Author

Always finding ways to keep his hands full, Krado loves to tinker with his car whenever he has the free time. Usually ends in tears or a multiple fluid facial.

Comments are closed.